Chapter Seven: SWOT Analysis
7.1 Strength
·
Freshly
made on a daily basis and with quality ingredients that are imported and of
fresh fruits.
·
Stickhouse
method of producing gelato is different with the rest. Stickhouse gelatos do
not contain any air AT ALL (ZERO air is added), retaining all the flavor and
ingredients, thus making it 100% genuine and natural.
·
Customers can customize their gelato by
choosing their own choice of dipping and toppings which make it more personal
and fun.
·
Stickhouse products have flavors suitable for people who are intolerant to
gluten, lactose and sugar.
·
Stickhouse
products are ideal products for children for their nutritional values. It is a healthy and original alternative
snack for children
·
The gelatos are served on a stick instead in a cup, which is
very different than the other gelato in the market.
7.2 Weakness
·
Price is higher than competitors.
·
The brand still very new in the market,
not many people know about it yet.
·
They only have 3 outlets for now in
Malaysia, and all 3 of them concentrated at Klang Valley area.
·
Some people don’t like to eat their ice
cream on a stick because it will melt.
7.3. Opportunities
·
Hot
weather seasons give way to high demands of this brand
·
Open
air events and activities would give way to this brand to sponsor and promote
their products indirectly would benefit
both of them equally.
·
Health
campaigns would give way to this brand to sponsor and do promotion to
increase awareness.
7.4
Threats
·
Rainy
seasons would bring down the sales for ice cream products
·
Flu
and virus would be a result of less ice cream demand
·
Competition
from other top ice cream brands who already has a stable and huge
number of loyal customer overshadows
other emerging brands
·
Publics’
continuous belief that all ice cream is bad for the health and if there are
healthy
ones available, they are just not as delicious
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