Chapter 10 - Predecent Studies

10.1. Advertising Strategy

The advertising strategy for Stickhouse up to now has been somewhat small-scaled. Stickhouse has been involved in online offers for promotions and discounts once they have launched their opening in Malaysia. They depended more on online advertising and kept their customers updated on latest news through their Facebook Fan page and Website.

Figure 29  Stickhouse online advertisements (below)

Figure 29 Facebook online promotion.(below)

Figure 30 Facebook promotions for Philippines branch.

Figure 31 Print Ads (Brochures)

Figure 31 Stickhouse invited a few of the famous Malaysia bloggers on their launching day and let the blogger to try out their products. Blogger write review about stickhouse on their blog.

Figure 32 Loyalty card program.

10.2 Precedent Studies

·         Geláre

 Figure 33 Geláre’s Promotion and Pillar Advertisement

·         Spoon

Figure 34 Clinique + Spoon Ice Cream Exhibition collaborate and Paper bag Design

·         Ben & Jerry’s

Figure 35 Ben & Jerry’s Truck Advertising and Billboard Advertising

Figure 36 Ben & Jerry’s Commercial

·         Wall’s

Figure 37 Wall’s Tub Display and Tricycle selling ice cream

Figure 38 Cornetto Wall’s Commercial